New book “Inside Apple”, coming soon

“Inside Apple” is a new book authored by Adam Lashinsky which should hit the market end of this month. This book will delve in into Apple’s business culture and the secret of today’s most successful company in the world. It will also mention Apple University and the secretive retreat for Apple’s upper management which takes place every year. According to the book promotional material,the book will cover Apple’s way of innovative leadership and continual product and services improvement.

One of the more interesting themes of the book will probably be Apple’s own DRI approach. DRI stands for Directly Responsible Individual, and is a method of assigning individuals which become fully responsible for every specific task.Top 100 is another uniquely Apple approach. It is an event held every year, in which a hundred top executives were invited to a secret retreat with Apple’s late founder, Steve Jobs.

The price of this Apple dedicated book will be $16.93 and it will also be available in electronic version (Amazon Kindle) for $12.99. If you are interested in how Apple works and why it became such huge success you would do well to get this book. We will certainly do so!

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