Apple’s CEO Steve Jobs wanted Apple to be carrier for iPhone

Apple is quite a unique company and one of their basic strategies which proved extremely successful so far was to provide customer experience from the beginning to the end. This is one of the reasons Apple is building it’s own hardware devices, developing it’s unique operative system like Mac OS and iOS and sells their products and services in their Apple Stores.

One missing link is the carrier network, as Apple isn’t able to control cellphone network providers despite iPhone becoming such a huge product in recent years. Various rumors about Apple going into network carrier business have appeared in the past from time to time. John Stanton now a venture capitalist himself said that Steve Jobs wanted Apple to become its own network provider. Interestingly enough, Steve Jobs had unique plans for this: he wanted Apple to use Wi-fi to power the purported network, but the technology wasn’t available at the time being. Lack of appropriate technology was probably the only reason Apple finally made deals with carrier networks like every other big company in this market.

This is probably one of the reasons network carriers feel the pressure coming from Cupertino. This fear is probably the only reason why iPhone is not branded by any respective carrier. Which of course is not the case with an army of various Android smartphones. Network carriers would do well if they watch their steps as Apple is now certainly well equipped and powerful enough to become a great carrier besides being a number one hardware and software producer on the global scale.

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