Amazon works on a Siri competitor

Amazon obviously sees Apple as a strong competitor, which isn’t that strange after all since we see Apple turning into a strong content provider with their App Store and iTunes. Amazon has obviously recognized the fact that Siri is a changing point, perhaps as much as touch screen was only a couple of years ago. And not surprisinlgy Google is also afraid of Siri, as its former CEO Eric Schmidt admits in a recent Senate hearing.

To prepare their own answer to Siri, Amazon has just silently bought off a small technology firm, Yap. Yap is a Charlotte based startup focused on developing voice to text technologies. According to a local website Yap was purchased by a company which has exactly the same address as Amazon.com which is based in Seattle, Washington.

Interestingly, Yap’s website was down during the last month after it was bought out. It seems that the new owner has a slightly different plans for the company. Amazon plans launching their own low cost Android tablet, Kindle Fire in the near future. Earlier this year some rumors predicted that Amazon is working on a complete line of mobile devices, including even smartphones. Yap could be a significant improvement for Kindle Fire, but will it be good enough to pose a real threat to Apple’s iPhone and iPad? So far, every single tablet and iPhone competitor failed to fulfil the promise and become an iPhone or iPad ‘killer’. Is Amazon working silently on a ‘killer’ device?

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