App Store trademark lawsuit: Apple Inc. v. Amazon.com Inc.

Cupertino, California based Apple has again taken offensive stance against it competitors, and they have taken the offensive to the court of law. In a latest barrage of lawsuits and counter lawsuits Apple has taken on Amazon for alleged trademark infringement charges. Steve Jobs legal team has asked for court order banning Amazon from using the words App Store while waiting for the results of the lawsuit.

Meanwhile Amazon has claimed that App Store is only a generic term and not suitable for granting exclusive rights. And even more there is no way that Apple could demonstrate, users are being confused by two similarly named services. The clear difference according to Amazon is that Apple sells only iOS apps in their store.

Amazon which is currently the largest online retail service in the world wants the court to dismiss Apple’s claims and a clear sign that it can sell Android software in their own App Store. Android is an mobile OS developed and supported by Google, another competitor of Apple and is used to run various models of smartphones including such brands like HTC, Motorola, Samsung, LG and other.

The most probable outcome according to many law experts is that Apple will be the loosing side in this lawsuit. Judge Phyllis Hamilton stated that she will probably deny the preemptive ban requested by Apple as Apple wasn’t able to prove that the term App Store is confusing for users. Apple claims that after investing large amounts of money into branding their secure App Store, Amazon’s less secure App Store Android store could commit irreparable damage to Apple.

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